January 1, 2024

• “look for problems, preferably problems you have yourself.”
• best startups have in common:
  • they're something the founders themselves want
  • they themselves can build
  • few others realize are worth doing
  • Microsoft, Apple, Yahoo, Google, and Facebook all began this way.
• “you can either build something a large number of people want a small amount, or something a small number of people want a large amount. Choose the latter. Not all ideas of that type are good startup ideas, but nearly all good startup ideas are of that type.”
• “When you have an idea for a startup, ask yourself: who wants this right now? Who wants this so much that they'll use it even when it's a crappy version one made by a two-person startup they've never heard of? If you can't answer that, the idea is probably bad.”
• method 1 of idea generation: organic
• method 2 of idea generation: on demand. this is plan B